Alani Nu
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2018: Brand launched by Katy Hearn & Haydn Schneider. ([Capitalism][4])
• 2021: Revenue reportedly grew ~335% from ~$68 million in 2020 to ~$228 million in 2021. ([Capitalism][4])
• Feb 2025: Celsius Holdings announced acquisition of Alani Nu for ~$1.8 billion. ([Celsius Holdings][5])
• Apr 2025: Acquisition completed and Alani Nu now operates within Celsius portfolio. ([Celsius Holdings][6])
Product & Manufacturing Profile
Core Products
N/A
Manufacturing Model
Brand states its supplements are manufactured in the USA in GMP-compliant facilities. ([Capitalism][4])
Quality Certifications
Some product listings claim “Manufactured in a GMP (Good Manufacturing Practice) compliant facility.” ([Amazon][10])
Third-Party Testing
A greens powder review noted that although products are GMP-certified, publicly accessible third-party testing or COAs were not clearly provided. ([Garage Gym Reviews][11])
Transparency
Ingredient Sourcing
The brand emphasizes full ingredient disclosure (no proprietary blends) in certain product lines. ([Amazon][10]) The website states commitment to USA production. ([Alani Nu][7])
Published Testing
While GMP compliance is claimed, public disclosure of independent third-party lab results or batch-specific COAs appears limited. ([Garage Gym Reviews][11])
Sustainability
The brand currently provides limited publicly available information regarding environmental sustainability, sourcing traceability, or packaging recycling initiatives.
Trust Score
Alani Nu demonstrates many positive attributes: a clearly stated founding date, recognized founders, U.S.-based headquarters, rapid growth, and strong retail presence. The brand also claims U.S. manufacturing and GMP facility use. On the other hand, the lack of widely published third-party testing, limited transparency around raw material sourcing and sustainability, and the heavy branding/influencer marketing raise some caution from a purely verification-based perspective.
Sources
- About Alani Nu – [https://www.alaninu.com/pages/about-alani-nu](https://www.alaninu.com/pages/about-alani-nu) – Brand mission and USA manufacturing claim.
- Congo Brands – Alani Nu brand profile – [https://congobrands.com/pages/alani-nu](https://congobrands.com/pages/alani-nu) – Founded 2018, female-focused wellness brand.
- Celsius Holdings Acquisition Press Release – [https://ir.celsiusholdingsinc.com/news/news-details/2025/Celsius-Holdings-to-Acquire-Alani-Nu-Creating-a-Leading-Better-For-You-Functional-Lifestyle-Platform/default.aspx](https://ir.celsiusholdingsinc.com/news/news-details/2025/Celsius-Holdings-to-Acquire-Alani-Nu-Creating-a-Leading-Better-For-You-Functional-Lifestyle-Platform/default.aspx) – Acquisition details and brand aspects.
- GarageGymReviews – Alani Nu Super Greens Review – [https://www.garagegymreviews.com/super-greens-review](https://www.garagegymreviews.com/super-greens-review) – Review including manufacturing/third party testing data.
- Capitalism.com – Entrepreneur Success Story: Alani Nu – [https://www.capitalism.com/alani-nu/](https://www.capitalism.com/alani-nu/) – Founders, growth trajectory, retail expansion.
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