Amazing Grass
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2002: Brand founded by Brandon Bert and Todd Habermehl with greens sourced from Bert’s family farm in Kansas. ([NutraIngredients.com][3])
• 2017: Glanbia Nutritionals acquires Amazing Grass. ([NutraIngredients.com][3])
• 2019: Settlement with California Attorney General for excessive levels of lead/cadmium in certain products. ([California DOJ][4])
Product & Manufacturing Profile
Core Products
N/A
Manufacturing Model
Products manufactured in the U.S.; brand states their facility uses FDA-registered, food-certified facilities and they strive to source U.S. ingredients where possible. ([Amazing Grass][7])
Quality Certifications
The brand claims gluten-free, non-GMO, vegan/plant-based, and on its FAQ states their grasses are certified gluten-free and third-party gluten testing is done. ([Amazing Grass][7])
Third-Party Testing
The brand indicates gluten testing and vendor qualification programs; however beyond the California settlement there is limited public disclosure of full batch Certificates of Analysis (COAs) or third-party heavy-metal testing for each product. ([California DOJ][4])
Transparency
Ingredient Sourcing
The brand emphasizes U.S. family-farm grasses (Kansas farm), and their FAQ states they use U.S.-based ingredients when possible, but also some world-sourced items. ([Amazing Grass][7])
Published Testing
They publish some testing claims (gluten, vendor qualification) but do not appear to provide public detailed heavy-metal test reports or lots/coas on their consumer site. The 2019 regulatory settlement revealed past issues with heavy metals. ([California DOJ][4])
Sustainability
The branding underscores “farm to table” roots and organic/non-GMO claims; however detailed reporting on sustainable packaging, carbon footprint, or full supply-chain traceability appears limited in publicly accessible materials. ([Natural Healthy Concepts][1])
Trust Score
Sources
- Amazing Grass – Our Story – [https://amazinggrass.com/pages/our-story](https://amazinggrass.com/pages/our-story) – Brand origin and farm roots.
- NutraIngredients – “Sixteen years into business… Amazing Grass still sources greens from the same family farm in Kansas” – [https://www.nutraingredients.com/Article/2018/04/16/Sixteen-years-into-business-with-nationwide-distribution-Amazing-Grass-still-sources-greens-from-the-same-family-farm-in-Kansas/](https://www.nutraingredients.com/Article/2018/04/16/Sixteen-years-into-business-with-nationwide-distribution-Amazing-Grass-still-sources-greens-from-the-same-family-farm-in-Kansas/) – Source on founding and sourcing farm.
- California Attorney General Press Release – “Settlement Against Newport Beach Company Grass Advantage (Amazing Grass)…” – [https://oag.ca.gov/news/press-releases/attorney-general-becerra-announces-settlement-against-newport-beach-company](https://oag.ca.gov/news/press-releases/attorney-general-becerra-announces-settlement-against-newport-beach-company) – Regulatory action regarding heavy metals.
- LinkedIn Company Profile – “Amazing Grass | Founded 2002…” – [https://www.linkedin.com/company/amazing-grass](https://www.linkedin.com/company/amazing-grass) – Corporate founding and location.
- FAQ – Amazing Grass – [https://amazinggrass.com/pages/faqs](https://amazinggrass.com/pages/faqs) – Details on manufacturing facility, ingredient sourcing, gluten testing.
Featured Ingredients
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