Amazon Basic Care
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2017 Aug: Amazon launches its “Basic Care” line of over-the-counter (OTC) and health care items. ([Becker's Hospital Review][1])
• 2018 Feb: Media reports detail Basic Care includes ~60 products (ibuprofen, hair regrowth, digestion etc.) manufactured by Perrigo for Amazon. ([Retail Dive][4])
• 2024: FDA registration records show Basic Care acetaminophen (NDC 72288-692) packaged by Amazon.com Services LLC. ([DailyMed][2])
Product & Manufacturing Profile
Core Products
N/A
Manufacturing Model
Products are manufactured by contract manufacturer Perrigo for Amazon’s Basic Care label. Amazon handles distribution and branding. ([Fierce Pharma][3])
Quality Certifications
Specific facility certifications (GMP for dietary supplements) are not prominently disclosed; for OTC medications the manufacturer (Perrigo) would follow FDA OTC monograph and GMP requirements.
Third-Party Testing
Publicly available information does not show product-specific third-party certificate of analysis or independent verification beyond standard manufacturer quality/OTC regulatory compliance.
Transparency
Ingredient Sourcing
Information on raw-material sourcing, supply chain transparency or premium ingredients is minimal for Basic Care. The branding emphasizes value and affordability rather than premium sourcing.
Published Testing
There is no publicly published database of third-party lab results or COAs for Basic Care products identifiable in consumer-facing materials.
Sustainability
Amazon’s Basic Care line is positioned as a cost-competitive private label; publicly disclosed sustainability initiatives (e.g., packaging recyclability, ingredient sourcing ethics) specific to the Basic Care brand are not evident in available sources.
Trust Score
Sources
- Amazon breaks into drug sales with Perrigo’s store-brand OTC – [https://www.fiercepharma.com/pharma/amazon-breaks-into-drug-sales-with-perrigo-s-store-brand-otc](https://www.fiercepharma.com/pharma/amazon-breaks-into-drug-sales-with-perrigo-s-store-brand-otc) – Reporting on Basic Care launch and Perrigo manufacturing.
- Amazon quietly launches exclusive OTC product line: 7 things to know – [https://www.beckershospitalreview.com/supply-chain/amazon-quietly-launches-exclusive-otc-product-line-7-things-know/](https://www.beckershospitalreview.com/supply-chain/amazon-quietly-launches-exclusive-otc-product-line-7-things-know/) – Background on Basic Care portfolio.
- Amazon selling private-label medications – [https://www.retaildive.com/news/amazon-selling-private-label-medications/517523/](https://www.retaildive.com/news/amazon-selling-private-label-medications/517523/) – Additional detailing on brand structure and manufacturing.
- DailyMed Label: AMAZON BASIC CARE ACETAMINOPHEN – [https://www.dailymed.nlm.nih.gov/dailymed/label.cfm?setid=10ee2f40-858d-bed4-e063-6394a90a86bb](https://www.dailymed.nlm.nih.gov/dailymed/label.cfm?setid=10ee2f40-858d-bed4-e063-6394a90a86bb) – Example of regulatory label for product under Basic Care.
Featured Ingredients
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