Carlyle
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2011: PipingRock Health Products is established by the Rudolph family, aiming to create a vertically integrated supplement business
• 2014: "Carlyle Nutritionals" brand is introduced by PipingRock as an online-focused label. It's one of multiple PipingRock brands (others include Horbäach, Nature's Truth) created to target different market segments and e-commerce channels
• 2015–2018: Carlyle rapidly expands its product catalog on Amazon and PipingRock.com, offering dozens of common supplements (vitamins, herbals) often identical to PipingRock's own products but under the Carlyle label. By 2018, Carlyle has ~200 products and becomes an Amazon "top brand" in categories like krill oil and melatonin
• 2019: PipingRock invests $15 million to renovate a 45,000 sq ft facility in New York to increase production for its brands (including Carlyle). Carlyle-branded supplements start reaching brick-and-mortar retailers via third-party distributors, increasing visibility
• 2021: Parent company PipingRock celebrates 10 years, with Carlyle contributing significantly to its ~$600+ million revenue (estimated). Carlyle's line exceeds 300 SKUs by 2021
• 2023: Carlyle brand products feature in large retail online sales (Amazon Prime Day, etc.) as budget alternatives to national brands. The focus remains on e-commerce and aligning new product launches with PipingRock's manufacturing capacity
Product & Manufacturing Profile
Core Products
Carlyle offers a broad range of dietary supplements very similar to its sister brand PipingRock. Key categories include vitamins (e.g. Vitamin D3, B-Complex), minerals, herbals (ashwagandha, turmeric, milk thistle), specialty supplements (collagen, probiotics), sports nutrients (whey protein, amino acids) and even essential oils. As of 2025, Carlyle has about 250–300 products, often marketed as non-GMO, gluten-free, and in various forms (capsules, softgels, liquids).
Manufacturing Model
All Carlyle products are manufactured by PipingRock in-house. PipingRock owns sprawling GMP-certified production facilities in New York (11 different facilities in Suffolk County) and a new 2021 facility in NC. This vertical integration covers everything from ingredient sourcing, lab testing, blending, to encapsulation and packaging. Having its own factories allows Carlyle to scale quickly and keep costs low.
Quality Certifications
PipingRock's facilities (and thus Carlyle's production) are GMP certified (audited to NSF/ANSI 173 standards). The company verifies products via third-party labs and even achieved ISO certifications for certain processes (PipingRock was ISO 9001 certified and has won "best places to work" for quality culture). Some Carlyle products carry seals like USP or NSF Certified for Sport if applicable, though many are not individually certified.
Third-Party Testing
Carlyle/PipingRock uses both in-house labs and external labs for quality control. Ingredients are tested for identity, potency, and contaminants (heavy metals, microbes) upon receipt. Finished products undergo batch testing. However, unlike some competitors, the brand does not routinely publish COAs to consumers (testing is for internal QA). They rely on PipingRock's longstanding industry experience (the founder pioneered QC at NBTY) to ensure quality.
Trust Score
Carlyle leverages the manufacturing rigor of PipingRock, which gives it a solid baseline of quality and safety (the company runs GMP-certified facilities and tests raw materials). The brand offers good value and generally meets label claims, earning consumer trust through consistency. However, Carlyle's transparency is limited – it does not publish test results or actively engage in public quality disclosures, and it exists mainly as a marketing label. Minor concerns include a Prop 65 notice for a related product (indicating room for tighter contaminant control) and the fact that it shares formulas across multiple brand names. Overall, Carlyle is reliable for basic supplements, but greater openness (e.g. sharing COAs or ingredient sourcing) would improve its trustworthiness.
Sources
- Ill_Tap3415 (Reddit user). (2022). "Horbäach is a DBA of PipingRock..." – Explains PipingRock ownership of Carlyle/Horbäach, integrated manufacturing
- PipingRock Health Products. (2021). Press Release: Suffolk IDA Approves PipingRock Expansion. (Investment in new facility for PipingRock's brands)
- Trustpilot. (2020). Carlyle Nutritionals Reviews. (Customer feedback indicating product parity with PipingRock)
- Cliffwood Law PC. (2024, Aug. 25). 60-Day Notice of Violation (Prop 65) re: PipingRock Valerian. (Lead exposure allegation for PipingRock/Carlyle product)
- ClassAction.org. (2025). Lang et al. v. Pharmavite (Prenatal Vitamins lawsuit) – mentions phthalates in big-brand prenatals, context for industry (no direct Carlyle involvement)
- Bloomberg Law. (2023, May). "Extra Strength" B12 False-Ad Suit vs. Pharmavite – industry case highlighting labeling scrutiny
- PipingRock.com. (n.d.). Manufacturing & Quality – PipingRock. (Describes in-house GMP facilities used for Carlyle products)
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