DIATMOON
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2024: DIATMOON trademark filed in the U.S. by Hangzhou Juguang Import and Export Co., Ltd., indicating formal brand creation and IP positioning.
• 2024–2025: Brand presence established on Amazon U.S.; multiple products list “Sold by: SmildeHeal” with fulfillment by Amazon, suggesting an Amazon‑first private‑label model under the same owner group (Hangzhou Juguang also holds the SMILDEHEAL mark).
• 2025: Catalog expands across vitamins/minerals and botanicals (e.g., magnesium L‑threonate, vitamin D3+K2, digestive enzymes + probiotics, electrolytes, lion’s mane, dandelion root, short‑course “gut cleanse”). No public corporate site or press materials located; no FDA warning letters identified specific to the brand as of Aug 20, 2025.
• 2024–2025: Ongoing listing optimization and assortment growth on Amazon; no public announcements of U.S. manufacturing facilities, third‑party GMP certifications, or named contract manufacturers.
Product & Manufacturing Profile
Core Products
Magnesium L‑threonate capsules; Vitamin D3 + K2 softgels; Digestive enzymes with probiotics; Electrolyte powder; Lion’s mane capsules; Dandelion root capsules; 15‑day “gut cleanse” capsules.
Manufacturing Model
Marketplace‑first private label distributed primarily via Amazon and fulfilled by Amazon (FBA). Product pages and packaging do not disclose specific contract manufacturers or U.S. facility addresses; corporate owner is based in Hangzhou, China.
Quality Certifications
No published brand‑wide third‑party certifications (e.g., NSF GMP, USP Verified, ISO) identified for DIATMOON. Listings include standard marketing claims (non‑GMO, gluten‑free), but verifiable facility certifications are not linked.
Third-Party Testing
No batch‑specific Certificates of Analysis (COAs) or named ISO/IEC 17025–accredited lab partners publicly provided. Listings reference quality and testing in general terms without accessible reports.
Transparency
Ingredient Sourcing
No routine disclosure of ingredient country of origin, supplier identities, or farm/extract partners.
Published Testing
No public COA portal or batch lookup pages found; no downloadable reports linked from Amazon listings.
Sustainability
No brand‑level statements on sustainability, packaging initiatives, or ESG reporting identified.
Trust Score
Trust Score: 2/10
Reasoning: Trust Score: 2/5
Reasoning: DIATMOON appears to be a relatively new Amazon‑first private‑label brand owned by Hangzhou Juguang Import and Export Co., Ltd. Trademark records and consistent “Sold by: SmildeHeal” signals provide basic corporate traceability. However, manufacturer identities, facility locations, and verifiable third‑party certifications (NSF/USP/ISO) are not published, and batch COAs are not available. With no known FDA warning letters or recalls specific to the brand, risk stems mainly from limited transparency and lack of independently verifiable quality controls rather than documented safety actions—supporting a cautious 2/5 pending clearer QA documentation.
Sources
- USPTO/Third‑party mirror – DIATMOON trademark (owner: Hangzhou Juguang Import and Export Co., Ltd.; address and filing details)
- Justia – DIATMOON trademark filing (Jan 5, 2024) and goods/services classes
- Trademarkia – Owner portfolio showing Hangzhou Juguang holds DIATMOON, SMILDEHEAL and others
- Justia – SMILDEHEAL trademark (owner: Hangzhou Juguang Import and Export Co., Ltd.)
- Amazon – DIATMOON Magnesium L‑Threonine (listing shows Sold by: SmildeHeal / FBA)
- Amazon – DIATMOON Vitamin D3 K2 Softgels (Sold by: SmildeHeal / FBA)
- Amazon – DIATMOON Dandelion Root (Sold by: SmildeHeal; listing details)
- Amazon – DIATMOON Gut Cleanse (Sold by: SmildeHeal; 15‑day cleanse)
- Amazon – DIATMOON Lion’s Mane Capsules (Sold by: SmildeHeal)
- eBay – DIATMOON Gut Cleanse product images and packaging
Featured Ingredients
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