NatureBell
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2017: Nature Bell, Inc. incorporated in California; brand established to market dietary supplements under the NatureBell label.
• 2020: Received a California Proposition 65 “60‑Day Notice” alleging lead exposure without warning for an Organic Ceylon Cinnamon product sold via Amazon.
• 2023–2025: Expanded e‑commerce presence and catalog; by 2025 the web shop lists 100+ active SKUs across vitamins, minerals, botanicals, sports nutrition, and specialty items.
• 2025: Highlights partnership with Vitamin Angels and continues direct‑to‑consumer operations from Southern California addresses (Montclair HQ; additional Chino office).
Product & Manufacturing Profile
Core Products
Best‑sellers include Magnesium Glycinate capsules and powders, Creatine Monohydrate powder, Hyaluronic Acid + Vitamin C, Quercetin, Resveratrol, Colostrum, and assorted botanical extracts (e.g., Berberine, Bromelain). The broader range spans vitamins, minerals, amino acids, herbals, and sports nutrition.
Manufacturing Model
Product pages and labels indicate items are produced in the USA—often specifically “Made in California”—and “manufactured for” Nature Bell, Inc. Corporate and fulfillment operations list Montclair, CA (primary) and an additional Chino, CA office.
Quality Certifications
No public evidence of third‑party program seals such as NSF, USP, or Informed‑Sport across the line. The brand markets “state‑of‑the‑art manufacturing techniques” and internal packaging quality control but does not publish facility certifications on its website.
Third-Party Testing
Numerous product pages state “3rd party lab tested for safety and potency,” and several specify “Made in California/USA… 3rd party lab tested.” Specific laboratory names and batch‑level Certificates of Analysis (COAs) are not publicly provided on the site.
Transparency
Ingredient Sourcing
States use of “premium grade” raw materials “from around the world,” but does not routinely disclose country‑of‑origin or supplier identities.
Published Testing
The website claims third‑party testing on many products; however, batch‑specific COAs or centralized transparency portals are not published for consumer download.
Sustainability
Publicly notes a partnership with Vitamin Angels. No detailed sustainability report, packaging metrics, or environmental certification programs are published on the site.
Trust Score
Trust Score: None/10
Reasoning: Trust Score: 3/5
Reasoning: NatureBell presents as a U.S.‑based, value‑focused supplement brand with broad distribution and a large catalog. The presence of repeated “3rd party lab tested” claims and “Made in California/USA” language on product pages is positive, as is philanthropic alignment with Vitamin Angels. However, the brand offers limited public verification: no portfolio‑wide GMP/NSF/USP certifications are posted, specific testing labs aren’t named, and batch COAs are not available. The 2020 Proposition 65 notice alleging lead exposure on a cinnamon product underscores the need for stronger public quality disclosures. Overall, NatureBell appears generally reliable for mainstream products, but transparency and formal third‑party certifications would meaningfully improve confidence.
Sources
- NatureBell – About Us (mission, manufacturing claims)
- NatureBell – Contact Us (addresses: Montclair and Chino, CA)
- NatureBell – Home (Vitamin Angels partnership)
- NatureBell – Hyaluronic Acid product page (3rd party tested claim)
- NatureBell – Magnesium Glycinate product page (Made in California/USA; 3rd party tested)
- NatureBell – Quercetin product page (produced in California; 3rd party tested)
- NatureBell – All products (catalog scale; 100+ SKUs visible)
- OpenFoodFacts – Nature Bell Creatine (label shows “manufactured for” Nature Bell with Montclair address)
- California business registry summary (Nature Bell, Inc.; CEO/Director Shanfeng Lin; filing date)
- California Proposition 65 – 60‑Day Notice (Nature Bell Inc.; Organic Ceylon Cinnamon lead warning)
Featured Ingredients
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