Nature's Bounty
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
Nature’s Bounty was established in 1971 by Arthur Rudolph as a mail-order vitamin business in New York.
In 1980, it acquired parent Arco Pharmaceuticals, and by 1995 the company was renamed NBTY before later becoming The Bountiful Company. Major acquisitions included Holland & Barrett in 1997.
The Carlyle Group acquired the company in 2010, followed by KKR in 2017. In 2021, Nestlé Health Science purchased Nature’s Bounty’s core brands for $5.75B, integrating them into its global health and nutrition portfolio.
Today, Nature’s Bounty operates under Nestlé Health Science with global distribution, launching new formulas in areas such as women’s wellness, heart health, digestive support, and longevity.
Product & Manufacturing Profile
Core Products
The company produces a wide range of vitamins, minerals, supplements, herbals, protein powders, and specialized capsules. Recent launches include Advanced Vital Heart, Ultra Collagen Booster, Superfoods Plus Energy, Advanced Menopause Relief, and multi-action probiotics.
Manufacturing Model
Nature’s Bounty manufactures products at multiple U.S. facilities in New York (Bohemia, Ronkonkoma, Bayport) as well as Arizona, Florida, Texas, and New Jersey, with warehouses in Nevada.
Quality Certifications
Nature’s Bounty manufactures products at multiple U.S. facilities in New York (Bohemia, Ronkonkoma, Bayport) as well as Arizona, Florida, Texas, and New Jersey, with warehouses in Nevada.
Facilities are NSF GMP certified and operate under FDA’s cGMP standards. Select products also carry USP verification. Routine in-house and third-party testing ensures purity, potency, and contaminant screening.
The company produces a wide range of vitamins, minerals, supplements, herbals, protein powders, and specialized capsules. Recent launches include Advanced Vital Heart, Ultra Collagen Booster, Superfoods Plus Energy, Advanced Menopause Relief, and multi-action probiotics.
In 2024, the FTC fined The Bountiful Company $600,000 for “review hijacking” on Amazon. While there have been lawsuits concerning labeling and fish oil products, courts have dismissed these as not materially misleading.
Third-Party Testing
Routine in-house and third-party testing ensures purity, potency, and contaminant screening.
Transparency
Published Testing
Nature’s Bounty does not routinely publish Certificates of Analysis for every batch, though some products display USP verification where applicable. Ingredient sourcing is described as coming from reputable suppliers but lacks detailed disclosure of origins.
Trust Score
Trust Score: 4/10
Reasoning: Trust Score: 4/5
Nature’s Bounty benefits from a long history, GMP-certified manufacturing, and broad third-party testing, combined with sustainability initiatives and the backing of Nestlé Health Science. While its credibility is strong, the lack of batch-level COAs and the FTC review hijacking penalty reduce transparency. Overall, the brand remains among the more reputable supplement companies.
Sources
- Nature’s Bounty – About Us
- Forbes – Company Overview
- Funding Universe – NBTY History
- Nestlé Health Science – Nature’s Bounty
- NSF – GMP Certified Facilities
- ConsumerLab – FTC Review Hijacking Case
- Drug Store News – Sustainability Recognition
- Medical News Today – Vitamin C Supplements
- Davis Wright Tremaine – Legal Update
- Nestlé Press Release – Acquisition
Featured Ingredients
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