Nature's Way
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
- 1969: Founded in Phoenix, AZ by Tom Murdock.
- 1990s: Acquired by Dr. Willmar Schwabe Pharmaceuticals (Germany).
- 2008: Consolidated operations in Green Bay, WI after acquiring Enzymatic Therapy.
- 2010s: Launched Alive!, Sambucus, UMCKA, Fortify.
- 2020s: Implemented DNA species verification and sustainability programs.
Product & Manufacturing Profile
Core Products
N/A
Manufacturing Model
N/A
Quality Certifications
- 800+ supplements across herbs, multivitamins, probiotics, elderberry, and condition-specific formulas.
- State-of-the-art GMP facilities in Green Bay, WI.
- Uses DNA barcoding (TrueID) to confirm herbal species.
- Some products USP Verified, Tru-ID, and Non-GMO Project certified.
Third-Party Testing
Transparency
Published Testing
- Highlights DNA verification and testing programs.
Trust Score
Trust Score: None/10
Reasoning: Trust Score: 4/5
Nature’s Way is one of the most established U.S. herbal companies. Strong Schwabe backing, DNA verification, and GMP compliance support high trust. Minor transparency gaps prevent a perfect score.
Sources
Featured Ingredients
Where to Buy This Supplement






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