New Chapter
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
- Founded in 1982 by Paul and Barbi Schulick in Lexington, Massachusetts; began by combining herbal extracts with vitamin supplements and later relocated to Brattleboro, Vermont. (wikipedia.org)
- Sold to Procter & Gamble in 2012, becoming a subsidiary while maintaining its identity as a Public Benefit Corporation (PBC). (wikipedia.org)
- Became the first major vitamin & supplement company certified as a B Corporation in 2014, committed to balancing people, planet, and profit. (wikipedia.org, bcorporation.net)
- Founders exited in 2018 due to strategic differences; the brand remains recognized for organic multivitamins and herbal supplements. (wikipedia.org, newhopecafe.com)
Product & Manufacturing Profile
Core Products
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Manufacturing Model
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Quality Certifications
Quality Certifications: - Formulations built on fermented, whole-food ingredients aimed at bioavailability and gentleness on the stomach. (nutracollective.world, vitacost.com)
- Uses Next Generation Transparency™ by partnering with Alkemist Labs to provide ingredient identity testing (HPTLC, potency verification). (newchapter.com)
- Offers a wide range of organic multivitamins, probiotics, herbal blends, fermented nutrients, plant-based calcium, and omega-3 formulations. (nutracollective.world, newchapter.com)
Third-Party Testing
Transparency
Published Testing
- Holds multiple certifications: Certified B Corp, NSF Contents Certified, Certified Vegan, Kosher (OU), IGEN Non-GMO Tested, Certified Seafood International (wild salmon oil), Regenerative Organic Certified, and Upcycled Certified. (newchapter.com)
Trust Score
Trust Score: None/10
Reasoning: Trust Score: 5/5
New Chapter stands out for its deep commitment to transparency, sustainability, and formulation excellence. As a Certified B Corp since 2014 and a PBC, the brand pursues social and environmental goals alongside business objectives. Its high-standard third-party certifications (e.g., NSF, Vegan, Non-GMO, Upcycled) and ingredient identity testing with Alkemist Labs far exceed typical industry practice. Coupled with robust sustainability initiatives—including impact reporting and regenerative agriculture investment—New Chapter earns full trust as a values-driven, quality-focused supplement leader.
Sources
Featured Ingredients
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