NutriNeat
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2024: “NutriNeat” mark appears in the UK Trade Marks Journal (No. 2024/033) with Koozen Inc. listed as proprietor, signaling brand formation and IP positioning in late 2024.
• 2025–Present: Brand launches on Amazon U.S. as an e‑commerce–first supplement/wellness label; early listings show “Sold by KOOZEN INC” and “Date First Available” between May 24 and June 4, 2025, indicating initial market entry and fulfillment via Amazon.
• 2025: Product range broadens beyond capsules and gummies into functional powders (e.g., mushroom coffee); continued catalog build-out across joint support, botanicals, minerals, and men’s health.
• 2025: No FDA warning letters or public recalls identified for NutriNeat/Koozen Inc. as of August 20, 2025.
Product & Manufacturing Profile
Core Products
Pumpkin seed oil + saw palmetto softgels; glucosamine/chondroitin gummies; mullein liquid drops; shilajit gummies; magnesium complex capsules; mushroom coffee functional beverage.
Manufacturing Model
Amazon-first private label using third-party contract manufacturers; Amazon FBA for logistics. Product detail pages indicate global sourcing with at least some production originating in China (country-of-origin shown on specific listings).
Quality Certifications
Product pages claim manufacturing in FDA-registered facilities and “rigorous” quality controls; however, no independent facility certifications (e.g., NSF GMP, USP Verified, ISO 17025 labs) are named or linked publicly for the brand.
Third-Party Testing
Listings reference testing, but no batch-specific Certificates of Analysis (COAs) or named lab partners are published. No routine public access to heavy metals, microbiology, or potency COAs could be located.
Transparency
Ingredient Sourcing
No systematic disclosure of supplier identities or countries of origin beyond occasional country-of-origin notes on specific products.
Published Testing
No public COA portal or batch lookups observed; testing claims are marketing-level without linked reports.
Sustainability
No brand-level sustainability statements, packaging initiatives, or ESG disclosures identified.
Trust Score
Trust Score: 2/10
Reasoning: Trust Score: 2/5
Reasoning: NutriNeat appears to be a new, Amazon-first private-label brand (mid‑2025 launch) owned and sold by Koozen Inc. Corporate coordinates (U.S. address via trademark filings) are identifiable, and product pages outline basic claims (non‑GMO/gluten‑free, tested in FDA‑registered facilities). However, transparency is limited: no named manufacturers, no publicly available COAs or accredited lab partners, and minimal disclosure around sourcing or certifications (e.g., NSF/USP). One product lists China as country of origin, confirming outsourced manufacturing, but broader QA documentation is not published. With no known FDA warning letters or recalls, the primary concern is lack of verifiable quality evidence and corporate visibility typical of young marketplace labels—supporting a cautious 2/5 rating pending demonstrable third‑party verification.
Sources
- Amazon – NutriNeat Pumpkin Seed Oil + Saw Palmetto (Date First Available: June 4, 2025)
- Amazon – NutriNeat Glucosamine Chondroitin Gummies (Date First Available: May 30, 2025; claims about FDA-registered facilities/testing)
- Amazon – NutriNeat Mullein Drops (Date First Available: May 24, 2025; Sold by KOOZEN INC; Country of Origin: China)
- Amazon – NutriNeat Shilajit Gummies (Sold by KOOZEN INC)
- Amazon – NutriNeat Mushroom Coffee (functional beverage product listing)
- UK IPO – Trade Marks Journal (Owner list showing Koozen Inc. as proprietor; Journal 2024/033)
- USPTO/US Trademark record (Koozen Inc. – address reference via MARBOOM application)
- FDA – Central Recalls Portal (checked for recalls; none found for NutriNeat/Koozen Inc. as of Aug 20, 2025)
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