Supreme Nutrition Products
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
• 2006: Practitioner brand emerges after clinician research by Dr. Michael Lebowitz, DC; first product (Morinda Supreme) formulated and sold primarily to doctors using Applied Kinesiology (AK). Narrative history describes raw-material screening and no-excipients encapsulation as early pillars.
• 2006–2018: Catalogue expands across botanicals (antimicrobials, adaptogens, detox, mycology) with “no fillers/binders/flow agents” positioning and AK-driven screening. Brand emphasizes U.S. GMP manufacturing via contract partners and additional internal screening beyond routine GMP tests.
• 2019–2024: Supreme Nutrition Products, LLC registers as a foreign LLC in Hawaii (Dec 11, 2019) listing Haiku, HI, with members Noah, Hannah, Cynthia, and Josiah Lebowitz. Retail/e-commerce and wholesale operations continue, with Tacoma, WA address shown on shop site.
• 2024–2025: Public posts reiterate third-party laboratory testing “three to four rounds” during encapsulation. Co-founder/clinician media appearances and brand social content continue; product pages and guides refreshed on the shop domain.
Product & Manufacturing Profile
Core Products
Practitioner-focused single-ingredient botanicals and specialty formulas (e.g., Morinda Supreme, Olive Leaf Supreme, Takesumi Supreme, Japanese Knotweed, Houttuynia, Reishi, Wild Greens, Lectin Protect). Portfolio targets antimicrobial support, detoxification, endocrine/adrenal support, and general wellness.
Manufacturing Model
U.S. contract manufacturing with supplements encapsulated without excipients (no stearates/flow agents/binders) per brand statements. AK-based screening is incorporated alongside standard GMP supplier qualifications. Company services clinician accounts and offers test vials for current lots to AK practitioners.
Quality Certifications
Brand cites GMP manufacturing at partner facilities; no public NSF/ANSI 455-2 facility listing or USP/NSF product-level certifications were located for the line as of September 2025.
Third-Party Testing
Brand states “3–4 rounds of independent third-party testing throughout our encapsulation process,” in addition to incoming raw-material checks. However, a centralized, public COA portal by lot was not observed on the site; COAs may be shared selectively.
Transparency
Ingredient Sourcing
Emphasis on organic/wildcrafted botanicals when possible; rejects standardized extracts and multi-ingredient “shotgun” blends to favor single-herb potency. Country-of-origin and named supplier disclosure is limited on public pages.
Published Testing
Public representations of third-party testing exist (social and site copy), but routine batch-level COAs are not broadly published for all SKUs. AK test-kit vials for each current lot are available to clinicians for in-office screening.
Sustainability
Uses glass bottling on many products and avoids excipients; no formal brand-level sustainability/ESG reporting found.
Trust Score
Trust Score: 3/5
Reasoning: The brand has a long practitioner history, consistent no-excipients positioning, and claims of multiple rounds of third-party testing plus AK-based screening. Corporate records and contact pages substantiate active operations (WA/HI). However, absence of widely recognized third-party certifications (NSF/USP) and the lack of a public, batch-COA portal limit independent verification relative to top-tier transparent brands. No FDA warning letters specific to Supreme Nutrition Products were identified in the sources reviewed; overall, practices appear quality-conscious but only moderately transparent to end consumers.
Sources
- Brand history & philosophy (includes 2006 origin story, no excipients, AK screening)
- About/Philosophy page (raw-material rejection rates; screening beyond routine GMP)
- Shop contact page (HQ address in Tacoma, WA; phone; corporate name)
- Shop footer/site pages (corporate address and entity name confirmations)
- Hawaii DCCA business filing (Foreign LLC registration; members; Haiku, HI address)
- Dun & Bradstreet profile (key principal = Noah Lebowitz; Haiku, HI address)
- Social post – third-party testing claim (Jul 31, 2024)
- Social video – ‘three to four rounds’ of independent third-party testing
- Olive Leaf Supreme product page (brand ownership/address in footer)
- Supreme Nutrition Test Kit (vials for current lots for clinician AK testing)
- Founder attribution (Noah Lebowitz listed as founder in event bio)
Featured Ingredients
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