Swanson
Comprehensive Brand Analysis
Fast Facts
Company History & Milestones
- 1969: Founded in Fargo, ND by Leland Swanson Sr., beginning with vitamin E capsules.
- 1970s: Launched mail-order catalog.
- 1982: Moved into 15,000 sq. ft. facility.
- 1990s: Expanded into 120,000 sq. ft. distribution; launched website.
- 2001: Began GMP audits and ConsumerLab testing participation.
- 2007: FDA warning – Red Yeast Rice contained unapproved drug (lovastatin).
- 2011: Voluntary recall of organic celery seed due to Salmonella.
- 2016: Acquired by private-equity firm Swander Pace Capital.
Product & Manufacturing Profile
Core Products
N/A
Manufacturing Model
N/A
Quality Certifications
- Facilities in Fargo; contract manufacturing for some products.
- Independent GMP audits; participates in ConsumerLab testing.
- No USP/NSF seals.
- Testing includes identity, purity, and potency verification (labs not disclosed).
Third-Party Testing
Transparency
Published Testing
- COAs not routinely published; available upon request.
Trust Score
Trust Score: None/10
Reasoning: Trust Score: 3/5
Swanson’s longevity, global reach, and GMP audits support moderate trust. Past FDA warning and recall highlight lapses. Lack of COAs and third-party seals cap transparency at a mid-level.
Sources
Featured Ingredients
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